How Mozilla used speed to boost conversions Overall, speed and hosting improvements can amplify your sales up to 60% compared to what you are having right now. According to Hubspot, 1 second delay means a 7% reduction in conversions and 11% loss of page views. You would rather have a fast loading page than a complex page with lots of content. If you have a slow loading website, users are more likely to abandon the page which will drastically increase your bounce rates, and eventually, it will affect your conversions. The loading time of your page plays a very important role in visitors’ experience. Traffic’s no good if it isn’t converting. Why Is page Speed Performance So Crucial To Your eCommerce Business? It starts from the moment your browser receives the first byte of information from the webserver to the endpoint where the content of your page is fully displayed.
In short, page speed is a measurement of how fast the content on your page loads. According to wpengine, one-third of customers count speed as the most important factor on mobile websites.ĭespite the different devices, customers on other devices enjoy speed as much as they do on mobile. It can win sales in a blink of an eye, or turn visitors away quickly. Pagespeed affects every business metric you care about. In eCommerce, your website response time is vital to success. Speed has become a killer – and most powerful weapon – for those thriving in business. We are living in a world where the faster the service, the better. How Speeding Up Load Time Can Bring 60% More Sales Here’s how to speed up website load time, increase your conversion rate and get more sales. Slow sites are responsible for high bounce rates.
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